Monday 13 August 2012

Seo on page ranking factors


On page ranking factors are those factors which a webmaster control directly and these ranking factors can effect you rank search ranking in SERPs.There re hundreds of factors to consider but it is difficult take in consideration all the factors.

i have discussed some important factors which have proven results continuously.Most of these on-page ranking factors related to the keywords.



On-page ranking factors:              


Keyword in the title tag:

                    One of the most critical on-page ranking factor, title tag should not be forgotten because titles are shown in the search results.All the page titles should be made wisely  with your best keywords.Titles should have specific keywords phrases that describes the the content of your web page.

Things to avoid in titles:
                 1.Use of company name in the title can remove it ineffective if it is not used with the additional      text that describes the content or product.
                2.Pages with no titles or default titles generated by various HTML programs are useless and can be detrimental to your sites visibility.
                3.Irrelevant page titles to page context.
Titles in search result have the maximum length . A long title does not harm your site but it may not appear complete in search results.if you have to use long title ensure that part of the title should contain keywords to cope with the search results.
for example :
        title# Java Tutorial - Programming - Technologyfirmabc.com #title  
The titles you are using should be relevant to your page context.you need to ensure that most ,if not all words of titles should be found in page itself.

Keywords in heading Tags:

                Using properly the your H1 tag.Keywords should be used in heading tags.Sometimes you use multiple heading tags and think that Search engine might give priority to these tgas. But it is wrong today search engine tot fool and will adapt very quickly to counterattack less scrupulous technique such as this.So use H1 tags on proper place where these are required.

Keyword Proximity:

            Keyword proximity is also an important aspect of on-page ranking factors.Keyword proximity refers to how close two or more keywords are to each other in web page.Whener possible,avoid using stop words to breakup your important keywords.For example...

            1.We Sell Apple laptops at very fair price.
            2.We sell discounted laptops in various colors including white green and blue.

In the given example, the keyword apple laptops have have better keyword proximity,then sentence 2.In the case of keyword proximity you have to consider all text whether it is page ,title or meta.

Keyword Prominence:

                                  Keyword Prominence is also an important aspect of on-page ranking factors Keyword prominence refers to relative keyword position to the start of the html page.The keyword prominence plays as an important on page ranking factor as the size of document grows.If your page is very large,ensure that your very important keywords are to close to the beginning of the page.Keyword prominence is also applicable to your title and meta tags
Keywords in Anchor Text :
                All links should contain relevant keywords in the link anchor text. Here relevant means that anchor text must contain keyword related to the landing page.Basic Example of a link.
        <a href="link URL">Seo on page ranking factors</a>
Search engine keeps a close eye on the anchor text,because of Google bombing . Google bombing is a technique use to fool Google by deploying deceptive anchor texts that are not related to linking url . Although Google has changed algorithms to cope with it but some people still succeed in creating Google bombs.
        Link anchor text is very important on page ranking factor.This can become quiet obvious in your web server logs when you compare search engine queries to your link anchor text. in many cases search engine queries and our link anchor text will be identical or very close.

1 comment:

  1. The on-page SEO control by the webmaster. They are related to the site and page structure, to the web technologies involved in the implementation and design and generally to how the website is built. And Keyword is a important factor on it.

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