What is alexa rank

From last few days I started my studies on alexa ranking at the time of commencement of my study I have lot of questions in mind like what is alexa rank ?, how this ranking system works ? and finally how important is alexa rank.

My studies started with basics such as what is alexa rank is and what is purpose of alexa ranking .i found that alexa is a subsidiary company of Californian Amazon.com. The main working of alexa is it provides details about the traffic of almost every website on the web.

How alexa calculates the traffic ???

Alexa is mainly known for its toolbar and this toolbar is the base of alexa's working. Once Alexa toolbar get installed with browser alexa collects data and transmit it to its servers and then synthesis this data to calculate the web traffic for a website. Alexa provides many factors such as traffic data ,country wise ranking and global ranking.

While determining the alexa rank alexa not only counts the hits on the targeted website but also take in to consideration factors like how much time visitors spend on it. alexa tool bar After collecting data from different tool bars users over the period of three month alexa metric combines the amount of page views and user traffic, the traffic snd page views are counted per day and then calculated from the average of two numbers after time.

An important fact if that higher the traffic on your site alexa rank will be lower. We can take an example of google plus in the current scenario having the alexa rank 2 which means that google plus is at the 2 position in getting the traffic.

How to improve your alexa ranking :

Quality content :-First of all you should write quality content that attract users because bringing thousands of traffic only for hits wont work unless the visitors spent some time on your website or blog . So quality content is important to increase your alexa ranking.

Create alexa toolbar group:- You can create or join blogger group that uses alexa tool bar ,so that you can visit each others website or blogs regularly and can send targeted traffic to each other.

Encourage users -: Encourage users to use the alexa tool var.Because using the alexa tool bar is the best way to increase your ranking because the alexa ranking mainly depends upon this tool bar.

Investment :- You can invest some finance on it as PPC and Google Adwords campaign. Because this is the power full way to bring targeted traffic to yours site.