Keyword Research

In the search engine context keywords are words or phrases that are typed by the user in serach box to obtain relevent results.Interms of website keywords are th phrases found on your webpages,site and page urls.
Picking the right combination of keywords is important.Search engine pays attention to the page-copy word relationhip.with that in mind it is important to understand the following topics-
:Keywod stemming
:keyword modifiers
:Latent semantic Indexing
to make intellegent keyword decesion.



Keyword research is is part of multistep iterative process.Generally it starts with the keyword brainstorming session closely followed by the keyword reasearch tools.Some tools are freely available in the market and some are commercial. the most popular keyword reasearch tools are-
:Google Adwords Keyword Tool
:Yahoo! search Marketing
:Microsoft Ad Centre Labs
No tool is perfact. so it is important for you get familiar with all tools to get best keywords for best results.The choice between free and paid tools is up to you , But most of people says that Google Adwords Keyword tool is sufficient for them.

Keyword Strategy:

A sound keyword strategy can make you more sucessful. You should know what keywords should be targeted. Creating new pages with untargeted keywords have no effect on websites visibility on search engines.From Strategic point of view keywords with high volume of searches is obviously is good thing . But keywords with high volume of searches also have high competition and trgated by the competitors . So in this case we have to find the relevent kewords with less competition to enhace the chances of success.

Long Tail Keywords

: You can  target two type of keywords : Broad and narrow. Broad Keywords are extremely competitive.Narrow keywords are bound to less competition . You may able to rank on broad keywords but it will take lot of efforts and time and it is not easy to get to the fist page of serp with broad Keywords.
long tail keywords are multiword keywords that are highly specific and Narrow in focus although long tail keywords does not enjoy big volume of searches but they offers other benefitssuch as higher conversion rate and lower competition.The higher conversion rates are natural with longtail keywords as the searchers with genuine purpose express his search with lot of words if you have same words in same order then there will be great chances that your page rank will be higher and as will your conversion.