External
ranking factors are those factors on which have its own context
and we does not have full control over these factors. When we are
talking about the external ranking factors , it includes many
factors such as inbound links ,users behavior pattern,website
performance etc.
Following
are the different External Ranking Factors:-
External
links are also known as the back-links ,inbound links,and referral
links. Back-links are those links which are incoming links to
website.In the context of search engine optimization back-links plays
an important role these are the indicators of the popularity of the
site ,importance of the web-page etc.