As we know that there are many factors
that effects the ranking of your site on the search engine.
What is link building :
First of all, question arises what
link building is, why it is needed . The mains reason behind this
that search engine has many link based factors to evaluate your
site.With help of links search engine can not only analyze
popularity of your website & pages based on the number and
popularity of pages linking to them ,but it also generate matrics
like trust ,spam and authority. It can be due to that good sites or
trusted sites will get more links from the trust worthy sites . So
the link building is great part of the seo.
There can be many purposes of your
link building. The purpose depends upon the goal you want to achieve.
- Traffic Generation : You can opt your link building for increasing traffic on your by targeting sites which can offer a lot of traffic to your site.
- Page rank increasing :Some sites help your website to have good page rank with search engines .This can be the one motto for your link building.
- Boosting your visibility in search search results: to boost your sites visibility in search results on a particular key word, you have build links with theses keywords as the anchor text .You can do this type of link building by doing blog comments mainly on blogs that offer do follow links and can be done with directory submissions ,book markings etc.
In the link building process you can
consider the following things:
Linkable content: Before
thinking of linking to others you should have something to attract
the other web masters because no will link to you if he/she does not
found your site interesting or non profitable.
So before starting research for link
building you should make you content linkable. Linkable content gives
a huge benefit and a best start to your link building process.
Research : Once you have
made your site content linkable ,now webmaster will be ready to link
you. But it will be not good practice to link to any site found ready
to exchange link. Firstly you should take look which sites links will
be most appropriate for your sites subject or Niche. Linking to
sites which are unrelated and not having good reputation may harm
your site .Make list of sites which shares same Niche with yours
websites. Then take a good deep look at these sites. Then invite web
masters to link with you.
Directories:Directories
is also important for link builder . A good link builder should know
about which directories are professional ,power full and which are of
low quality . Link builder should take directories as good source of
link building.
Competitors:You
should keep a strict vigil at your competitors strategies. You should
appear every where ,where your competitors present. So try to track
your competitors links with various search engine commands for seo available with google .
After tracking the links you must link your sites there.
You
link Building Strategies can be based upon following factors.::
- High Relevance
- High Likability
- High Authority
- High Traffic
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