External Ranking Factors For Seo

External ranking factors are those factors on which have its own context and we does not have full control over these factors. When we are talking about the external ranking factors , it includes many factors such as inbound links ,users behavior pattern,website performance etc.

Following are the different External Ranking Factors:-

• External Links :-

External links are also known as the back-links ,inbound links,and referral links. Back-links are those links which are incoming links to website.In the context of search engine optimization back-links plays an important role these are the indicators of the popularity of the site ,importance of the web-page etc.

• Quality of your referrals:-

It is also important that to know to whom you are linking . If you are in a industry in which reputation matters much ,it become mandatory for you to check which type of sites to you are linking.Because if you are linking to low quality sites it can harm your sites reputation . Because in normal normal situation a good quality sites only links to good site and will never link to a low quality site.

To see who is linking to your site, you can use Google’s linkcommand: link:yourdomain.com

• Quantity and Quality of Back-links:-

It is important external ranking factor ,having many back-links is desirable for every website. With the quantity if there is quality also it will be more beneficial. For best try to acquire inbound links from the sites having good page rank because high page rank sites tends to be of great value.You should avoid linking to link farms.

• Speed of back link accumulation:-

The speed of getting links can be a great external ranking t factor . High speed link accumulation can negatively effect your site. Because modern search engines are intelligent enough to track your unethical link building schemes and can penalize you a lot. So get links in a natural manner so that they are to be considered as good practice.

If your all backlinks are with same anchor text then search engine may take this as suspicious activity.

• Relevancy of links:-

It is important to have relevant anchor text. Irrelevant anchor texts may not help you.

• Back-links from directories:-

Past experience says that search engines gives more importance to directories not only for ranking but also for for their descriptions. So be careful in choosing directories .This also a good ranking factor.

• Age of Back-links:-

Age of back-links also is great external ranking factor. A newly gained link is less important than older links. Age of links conveys the message of trust. So the original benefits of links comes after some time.

• Relative Page Position:-

Back-links found at the top of the page near the HTML are perceived to be more important than links found down pages.

• Spilling page rank effect:-

The site offering you back-link you link may not have only tour link on the page ,there can be more links. More links on same page means lesser benefit.

• Uniqueness of your site:-

If your shares the same subject that many sites sharing. It will be Relative popularity among peer sites.

• Broken Links :-

Broken links are most dangerous to yours sites traffic. Even you have have a popular site , if there are broken links you can loos customers. Broken links spoils your reputation. Even broken links distract search engine crawlers .

If you have updated a link without informing or updating on sites which are referring you can be a cause of broken link. So you should regularly check for the broken links.

• User Behavior Pattern:-

User behavior pattern is the greatest ranking method for the major search engines. Google is clearly the front runner in this arena. Google uses lot tools and for mapping users behaviors.

• Website performance:-

Website performance means how long the site takes to open. This is a common thing that if a site takes more than 4 seconds to load user becomes impatient and leaves it so website performance matters a lot more.

• Website Age:-

New sites get more fluctuations than older ones. In the present google bringing more updates than brought in past. A longer period of registration period suggests the serious domain owner. Google confirmed that renewed domains after expiration treated as new ones . Longer domain life suggests the trust factor.